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Sunday, February 8, 2009

Example of the "Road to Wal-Mart"

Title: "Ready for Wal-Mart" Portland Business Journal, July 27, 2007

Summary: Essentially what the article reports on a business owner's risk of converting the former Hank's Thriftway into a Grande Food, Hispanic Foods Market. Interesting because part of it describes his having to adapt to the "Mexican calendar", strategically caring items that his "new customer" base would like. It's a great story, showing the genius behind how business can be versatile and corner a market that Wal-Mart may or may not tap when they come in.

Commentary: It's pretty cool that this business owner had the foresight, looking ahead 2-3 years, establishing a new customer base, knowing 40% percent of Cornelius residents are Hispanic, and 80% of Hispanics in Oregon being Mexican. Maybe forming a loyal customer base will work to his advantage, or Wal-Mart may just learn to cater to them as well.

1 comment:

  1. I still shop at Grande Foods, mainly for their fresh fruits and vegetables. You can also count on their meat and eggs being fresh. I think Grande Foods will compete well with Walmart and fill a niche the community needs.


Please respect the opinion's of others and please restrict yourselves to intelligent exchange of comment/ideas. Thanks, I welcome all feedback from anyone. Especially locals in the Forest Grove, Cornelius, and Hillsboro areas.

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